Choosing a business name for your business is exciting, but it can also be a little intimidating.
You need a catchy name that accurately represents your new business, suits your niche, and engages your target audience’s emotions.
And once you’ve chosen the perfect business name, you must ensure it’s available in New York State (which means conducting a business entity search) and compliant with state regulations.
Here’s the deal: You come up with the business name, and we’ll tell you how to do the rest.
A business entity search is when you look for information about a company or organization registered as a legal entity.
You can run a business entity search for several reasons. In our case, it’s to see if your chosen business name is available in New York State.
The name you choose for your New York LLC must comply with state guidelines; otherwise, the New York State Department will refuse your application.
Government websites can be confusing (and intimidating). Here are some tips for avoiding mistakes when using the New York Department of State’s business name registration tool.
Now, we’ll look at the tool itself and the different sections.
Begin by logging into the New York Department of State Business Name Database.
Here you will see the below page:
Next, select the appropriate filters:
The search results will display any registered business entities with your chosen name (or similar).
The example below shows 2 results for the same (or similar) name.
If your chosen business name appears, click on it to see if it’s active and for further information, which brings you to the below page:
If a business entity is already registered, you must choose a different name and search again.
A fictitious name (Doing Business As) is a name you can use other than your LLC state-registered name. Or with sole proprietorships, your private name.
To confirm an available DBA, use the same New York Department of State Business Name Database and select “Assumed name.”
You register a DBA by filing a Certificate of Assumed Name with the New York Department of State.
The fees and mailing address are:
New York State charges a $200 LLC filing fee, which includes your business name registration.
Their expedited business name registration fee is $25 and takes under 24 hours. Otherwise, it takes around 4 weeks to receive approval for your new business name.
New York State also requires new LLCs to publish notification of their registration in a New York paper, which can cost up to $200. Once published, you must provide proof of publication to the state, which costs another $50.
Estimated total cost of registering a New York business name:
Once you’ve confirmed that your chosen business name is available, you can register it.
However, suppose you need more time to form your LLC. In that case, you can reserve a business name, which allows you to research the domain’s availability and register it as a trademark.
Here’s how you do all 3:
You can reserve an available business name for 60 days by filing an Application for Reservation of Name.
How to reserve a business name in New York:
You can pay by cash, check, MasterCard, Visa, money order, or American Express.
To pay using a credit or debit card, complete the Credit/Debit Card Authorization Form and send it to the Division of Corporations with your service request.
A trademark protects your LLC’s intellectual property, stopping others from using what you trademark, such as your chosen business name and brand designs, like a logo or slogan.
In our case, we want to trademark your LLC business name, which means first, you must ensure it’s available as a trademark by checking the US Patent and Trademark Office (USPTO) database search tool.
Once you confirm the name’s availability, register or reserve it with the New York Corporation & Business Entity Database because your LLC should come before your trademark.
Finally, apply for a trademark using the US Patent and Trademark Office (USPTO) online application process.
You use your LLC name for all legal and branding purposes (unless you use a DBA) and a domain name for your brand’s online digital address.
Ideally, the two should be the same.
To confirm your business name is available as a domain, you must:
Your next step is to navigate the New York Department of State Business Name Database to ensure the business name you want to use is available.
If it is, consider registering it as a trademark and get the domain.
If it isn’t available, don’t worry because there are many ways to come up with a business name.
Remember, don’t rush choosing your business name because if you start and run your business right, you’ll use it long into the future.
You run a business entity search to ensure the business name you want to use isn’t registered by a legal business entity or as a DBA in New York state.
To confirm your chosen business name’s availability, run a name search on the New York Department of State Corporation and Business Entity Search Database.
It costs $20 to file a Request for Extension of Reservation of Name in New York.
You can only use a DBA once you determine it’s available and register it with the New York Department of State by filing a Certificate of Assumed Name application.
New York State naming requirements include:
This portion of our website is for informational purposes only. Tailor Brands is not a law firm, and none of the information on this website constitutes or is intended to convey legal advice. All statements, opinions, recommendations, and conclusions are solely the expression of the author and provided on an as-is basis. Accordingly, Tailor Brands is not responsible for the information and/or its accuracy or completeness. It also does not indicate any affiliation between Tailor Brands and any other brands, services or logos.
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