Marketing Logo Design Made Simple
Create a unique marketing logo in minutes
Create a unique marketing logo in minutes
As a marketing expert, you already know that your logo is a strategic business tool. Whether you’re in the world of social media marketing or an agency that caters to all types of businesses, you want to show a confident face to your clients. The best way to do that is through a marketing logo.
Before you create your logo, it’s best to get inspiration from the top companies in the industry. Browse through this collection of marketing logos from small and large businesses, and then scroll down to learn all about the best marketing logo design practices.
Create your marketing logo in two minutes, simply by entering your business name and tagline (if relevant) and clicking Design.
Tell us a little about your marketing business, select a logo type,
and choose the fonts you love, so we can create the perfect logo for your brand!
Customize and make tweaks with our logo editor to bring your vision to life. You can play with fonts, colors, and logo layout – no design skills necessary!
An icon is a symbol that should immediately identify what the business is all about. It helps the viewer make fast connections. There are various kinds of icons, including abstract, geometric, pictorial, crests and emblems, interactive, and custom. Each type of icon has its own meaning and purpose, so it’s best to do some research beforehand to figure out which speaks most to you.
An icon isn’t a must in the marketing industry, but it can serve to enhance your logo with the proper message. In general, marketing logos tend to favor icons that symbolize innovation or ideas, like a lightbulb or a person’s head. However, you would also do well with an abstract symbol that says something about the type of marketing you do.
You may also want to look at your competitors and take note what icons they use (if any at all). Your main goals are to choose an icon that reflects your business values and complements well with all other design elements.
The typography you chose for your logo is important because it’ll impact the way your audience perceives your brand. Typography also has other uses, the first being to help communicate the message, tone, and values of your brand. It attracts and holds the viewer’s attention, as well as establishes an information hierarchy.
There are 5 broad categories of font families; each has its own message and purpose. It’s important to understand what different fonts mean so you can choose one that expresses your brand values best. Also, your logo font should reinforce the message you as a brand are trying to communicate to your audience.
It’s recommended to go with classic fonts in marketing logos, like bold serifs or sans serifs. However, it completely depends on your target audience. For example, if you specialize in marketing to a younger audience, you may want to go with a more playful typeface that shows off your personality.
While choosing the right color palette certainly sets the tone for your overall aesthetic, it also helps your brand connect with your target audience on a deeper level. The colors you choose for your logo are also the emotions and associations you’re looking to evoke.
Let’s say you want to convey professionalism and modern vibes to your audience. Black and white is the way to go here, and you can choose a 3rd color to accent your otherwise monochrome palette. But if you’re looking to evoke excitement and creativity, you might opt for a color like red (energizing) or orange (success).
Choose a color palette that stands out, emphasizes the characteristics you want your customers to associate with your brand, and go with a maximum of 3 colors.
Your logo will be used on all marketing material, social media pages, business cards, your website, and more. That means your logo needs to look good when it’s scaled down or up. Opt for a clean logo layout that clearly distinguishes between each design element.
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