17 Common Mistakes New Business Owners Make (And How to Avoid Them)
17 Common Mistakes New Business Owners Make (And How to Avoid Them) Opening a business is a lot of things—exciting, empowering, fun—but it certainly isn’t easy! While you might feel eager to hit the ground running, you may also have thoughts of doubt and anxiety. And that’s totally normal! The key to success is to […]
How Promotional Products Can Improve Your Marketing Strategy
How Promotional Products Can Improve Your Marketing Strategy If you have ever been to a conference or trade show, you’re probably familiar with promotional products. Companies typically provide an assortment of pens, hats, notebooks, t-shirts, and other free “swag” that you pick up during these events to increase brand recognition. Even though they’re small, they’re […]
Black Owned Small Business Guide
Tips, Tools, and Resources for Black-Owned Small Businesses and LLCs Having a small business comes with challenges — but when you’re a person of color, those challenges are amplified. That said, the rewards are equally as rewarding. We want Black-owned small businesses to flourish, so we’re giving you the tools and resources you need to […]
Advertising for Short Attention Spans
Advertising for Short Attention Spans As a marketer, you need to grab your audience’s attention and keep it—or you risk them looking right past your ad. People’s attention spans are increasingly diminishing, which means your advertisements need to work smarter. Short attention spans can be a challenge, particularly in digital advertising. Marketers must hold their […]
Are Business Cards Still Relevant in the Digital Age?
Are Business Cards Still Relevant in the Digital Age? The digital age has changed how we communicate—we know, you know this. For some professions, it’s even replaced face-to-face contact — doctors can meet patients online, lawyers can zoom with their clients, and digital sales teams create websites to market their products. Things have changed. These […]
