Starting a business means turning your dream into a reality. Yet, while it is a happy time, it is also challenging and full of important decisions to make, one of those being the selecting of a business name. The name you choose will need to speak to what your new business is about and also engage in some way with your intended audience.
Even if you already have the perfect name in mind, however, avoid jumping in wholeheartedly right away. You need to make sure you can use that name here in North Dakota. To find out, you’ll need to start with a business entity search. We tell you how below.
Your business name is a crucial step in establishing your entity. To ensure you have something unique, you’ll need to conduct a business entity search before you start an LLC in North Dakota.
A business entity search is when you seek information on an organization or company registered in your state. You’ll use it to determine if your selected business name is legally available in the state of North Dakota.
While selecting the right business name for your North Dakota LLC involves considerable thought and creativity, you also need to be sure it complies with state guidelines. If not, the North Dakota State Department may refuse your application. For an LLC, the naming requirements in North Dakota include the following.
Uniqueness: Your business name must be unique in that it is unlike (in exactness or confusing similarity) any other registered or reserved business name within the state. You can determine this by conducting a business entity search on the North Dakota Secretary of State’s database.
Required inclusion: Include “limited liability company” or LLC in the name.
Avoidance of certain words or phrases: Certain words and phrases must be avoided when naming your North Dakota business. Guidelines include:
The process for conducting a business name search in North Dakota can be a little confusing at first. Here are some tips to help you get started on the North Dakota Secretary of State’s database.
1. Navigate to the Business Entity Search screen. Click on the blue Business Name Registration button. This will take you to the search screen where you can enter an entity name.
2. Determine if you wish to conduct a basic search or one where you can apply certain filters. For the basic search, simply enter in a North Dakota entity name and click the search button (magnifying glass icon). To apply filters, click on the “Advanced” drop down. Here, you can choose your filters, including “contains” or “starts with.” You can also search on active business entities only.
3. Review the results. Your search will bring up results listed in a table with information contained in columns. Review these closely.
If your selected business name appears in the table or there is one you want to learn more about, click on it to determine if it is an active entity.
A right-side panel will open, providing you with additional details of that business, including:
In addition, you have the option to review the filing history of that entity.
If the name you chose for your LLC is already registered, you will need to come up with a different one, then conduct another search to be sure it is not already taken.
You can use this process to search for fictitious names or DBAs (doing business) as well.
After conducting a business entity search and determining that your selected business name is available, you will want to take steps to formally register it in North Dakota.
If you are not ready or do not have everything in place yet to form your LLC, you can still reserve that business name. By doing so, you give yourself the time needed to determine if the domain name is available and to consider filing for a trademark.
Reserve the selected business name for up to one year by filing a Reserved Name Application within the Forms section of North Dakota’s FirstStop Portal. The fee to do so is $10.
Consider taking a protective measure, such as trademarking the name, slogan, or logo of your business. To do so:
To complete your initial business and branding approach, consider domain registration. Ideally, you will want your domain to match your business name (or DBA).
Start by determining if that domain is available. One way to do so is by searching on domain registration sites (e.g., GoDaddy).
Check all social media platforms you intend to use to determine if the domain is available there. (For this, you can use online tools such as Namechk).
Once you select a name for your business, your next step is to determine whether that name is available for registration. For this, you need to conduct a name search on the North Dakota Secretary of State’s Business Entity Search database.
If you find that the name is available, you will want to register with the State and also consider getting a domain and filing for trademark protection.
In cases where the name is already in use by another, you will need to alter the name sufficiently or come up with another one altogether.
It is essential to always keep in mind the importance of the right name for your business, so taking the time to do it right now will benefit you long into the future.
You need to perform a business entity search to be sure your chosen name is not already registered by someone else in North Dakota.
To confirm your selected business name is available for registration, conduct a name search on the North Dakota Secretary of State’s Business Entity Search database.
To reserve your LLC name in North Dakota, it will cost $10 and will be good for up to one year.
You should register your DBA with the North Dakota Secretary of State’s Office as soon as possible once you confirm it is available. You can do so by filing a Trade Name Application through FirstStop and paying the $25 filing fee. The registration will be good for up to five years.
LLC naming guidelines in North Dakota include:
Uniqueness: Your business name must be unique in that it is unlike (in exactness or confusing similarity) any other registered or reserved business name within the state. You can determine this by conducting a business entity search on the North Dakota Secretary of State’s database.
Required inclusion: Include “limited liability company” or LLC in the name.
Avoidance of certain words or phrases: Certain words and phrases must be avoided when naming your North Dakota business. Guidelines include:
If the LLC name you want is already taken in North Dakota, your application can be denied. To avoid this denial, you must do one of the following:
This portion of our website is for informational purposes only. Tailor Brands is not a law firm, and none of the information on this website constitutes or is intended to convey legal advice. All statements, opinions, recommendations, and conclusions are solely the expression of the author and provided on an as-is basis. Accordingly, Tailor Brands is not responsible for the information and/or its accuracy or completeness. It also does not indicate any affiliation between Tailor Brands and any other brands, services or logos.
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